(2025)
I'm currently based in London, studying MA Visual Communication at the Royal College of Art (2025). Before that, I spent 4 years in a creative agency UID Shanghai and 1 year inside an internet company BILIBILI.
In the agency, I developed creative concepts, followed projects from idea to execution, and kept an eye on the overall visual direction. My projects covered everything from events, posters, films, packaging, store windows to storyboards—working with brands like Nike, Vans, FILA, Skechers....Later, at the internet company, I joined the brand department, where I was responsible for overseeing brand consistency across departments and ensuring proper use of visual guidelines.
I enjoy coming up with ideas and love storytelling. I’d like to experiment with different styles and forms to bring ideas to life. I like Wes Anderson and Tim Burton. In MA, my research focuses on absurdity as a form of resistance to rationality, using performance and prop design to explore new possibilities in visual expression.