(2025)
I’m a multidisciplinary designer currently based in London, studying MA in Visual Communication at the Royal College of Art (2025). Before that, I worked for 4 years in a creative agency UID Shanghai and 1 year inside an online entertainment platform BILIBILI (just like YouTube).
My experience spans across events, posters, films, packaging, store displays and storyboards, collaborating with brands such as Nike, Vans, FILA, and Skechers..... I also have experience working within an in-house brand department, where I was responsible for maintaining brand consistency across teams and managing the development and implementation of brand strategy.
I enjoy coming up with ideas and love storytelling. I’d like to experiment with different styles and forms to bring ideas to life. I like Wes Anderson and Tim Burton. In MA, my research focuses on absurdity as a form of resistance to rationality, using performance and prop design to explore new possibilities in visual expression.