Kiehl's X Genshin Impact
This project is a promotional video for a skincare brand, Kiehl's, aimed at reaching the younger audience through a collaboration with the popular mobile game Genshin Impact. To promote the natural and healthy skincare products, we chose a character from the game, a herbalist and researcher, as the spokesperson. The narrative of the video needed to align with the brand’s natural and organic qualities while maintaining the character’s personality from the game.
In this project, I served as the overall art director, creating the script, storyboard, dialogue, and coordinating with the client. I also guided and supervised the production process of the 3D department.
The story follows how a little sprite in the game accidentally turns a special natural material discovered by the herbalist into a product.
art director
storyboard/proposal
set design